It's time to find those gaps along the very predictable route your golfers follow at your tournament
When you've got 5 hours and 150 acres as your messaging template - much is possible.
You are a truly rare bird and you need to remember that. You actually have plenty of time and attention given to you by the people you want it from. That is Amazing! In a world of :03 second attention spans and endless swipes & scrolls, you don't have to fight for their attention. You have it! You have space and you have time. Any big Ad Agency out there would fall over themselves for what you've got.
You've been given the gift of their Time and Attention. What to do with it?
Establish this new Gapping Product then package it and sell it! Let's build this out.
First - the basics. Provide what the golfers expect. The impressive Tee Decks and the celebratory green sites. One for each hole. 18 in a row. As Expected. The traditional and powerful baseline of sponsorship presentation.
Now add in the Unexpected. Those disruptors that you can weave into the flow of the day. These gaps are powerful once we plot them out for you.
These provide:
a new category for you to sell
a new manner for info-signage placement
a brilliant opportunity to self-congratulate or provide a preview
a spot for one-offs if you have a smaller sponsor needing a more modest entry point
VARIETY. Your golfers will enjoy this progressive "new" atmosphere.
Find those valuable gaps and commoditize them
We know precisely where they are going for 5 hours. The golf course routing is unquestioned and followed without variance.
If a customer walks out of a retail space in a shopping mall - you're working very hard to figure out the next point of engagement. When your golfers putt out on the 14th green you know exactly where they are going and exactly how they will get there.
Time for you to add a new sponsorship category to your sales sheet. I've got it built out for you.
Your goal for this new product? To get in the way. To interrupt. Just like all those :15 second ads before every YouTube video you watch. The simplicity of being along the way to somewhere they want to go whether it's watching a YouTube video or driving to the 15th Tee.
Let's be strategically disruptive in 2025
Kommentare